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Serbian.tech Case Studies SerbianTech at Seamless Middle East

SerbianTech at Seamless Middle East

Project Overview

Serbian.tech was engaged by the young domestic IT company to help with the attendance at the tech event in Dubai. Our role was to support preparation as well as exhibition and meetings.

IT event date

April 2018

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Vladimir Jelic

Project Head

Challenge

First-time exhibition

A young and ambitious team sets goals to position the company as a trusted partner in 2018 for ever-growing Web and mobile development needs.

Part of the effort goes to selected worldwide IT events as a way to achieve the goals set. There were things to do before we could actually show up at the show and present portfolio and services. Several things were done in parallel to meet the deadline.

We started redesigning the website and creating a more up-to-date look and feel with SVG images, animations, and clear sections. Other part involved creating case studies for the platforms they already developed and formatting them for the website as well as a downloadable PDF.

Next step was preparing promo material design and print brochures, business cards, and a roll-up. We also did a screening of the companies (on and off the event) based on client’s criteria to schedule meetings and maximize our 10 days stay in Dubai.

Finally, we also had to source for good accommodation price/quality as well as airline tickets.

Solution

Pre-conference and on-site support.

Serbian.tech was recognized as a reliable, efficient and skilled partner to support company goals in 2018. To meet the needs of our client we had to offer several services as a package which includes:

  • Promo material brainstorming
  • Promo material printing
  • Screening of relevant Dubai based companies
  • Mail campaign to schedule meetings
  • Support during exhibition
  • Meetings support

We went a step further and offered on-site support during the exhibition as well as support for the meetings which we don’t do by default. As a result, the client could rest assured that Serbian.tech events experience is by the booth and we can jump in the critical situations.

SerbianTech event services and approach were seamlessly integrated and aligned with the clients brand enabling them to have a great exposure and successful first-time exhibition.

Results

Number of highly targeted leads with a personal approach
  • Over 20 meetings on the conference plus over 30 meetings off the conference.
  • Face to face meetings with the leads (leaving personal approach).
  • Opening new market – GCC
  • Opening new niche – Fintech, banking
  • Visibility (10.000+ attendees)
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