Printing brochures, investing in your Google Ads account, Social media pages, website… There’s a handful of things a modern business should do when it comes to marketing its product or service. The budget seems thinner and thinner, and after all the money you’ve spent to attract and retain your customers, you might wonder: what works, what’s the necessity and what you can go without.
Like in everything, trends come and go, and the effectiveness of some method we’re able to realize only when the time passes. What survives the time has the needed quality.
When we talk about marketing your brand, service and a product, event marketing is one thing that managed to survive it all. In fact, by the EMI & Mosaic report, brands are increasing their event and experiential marketing budgets by 6.1% in 2015.
Events are offering you a great possibility to lecture key people, make yourself as an expert in the niche and pitch to potential investors and future customers. But there are even more benefits of event marketing that meets the eye. And we’re going to go through them in this article.
Seems like everyone is using it
By a Regalix State of B2B Event Marketing Report event marketing is still one of the most powerful ways to sell and pitch your product. And when you look at these statistics you will be amazed.
92% of marketers invest in event marketing
84% of marketers identify reaching many prospects in a short amount of time as the key benefit of event marketing
46% of marketers allocate 10% to 25% of their overall budget to events
Millennials Love Events
As much as 80 per cent of millennials would choose to invest their money on a great experience or event over buying something they equally want. That’s why you should decide to go to a live event and meet your targeted audience there.
If you make events a part of your marketing strategy you will be able to build the interest in younger generations.
Attending events offers value to your brand
One study showed that people who attended the brand’s event added more value to it, regardless of the price. Also, if a customer can see and feel what you’re offering before giving money away will make you stand out in the crowd and be turned into your favor once they decide to make a purchase.
There’s a vast potential in networking
Going on a conference means you’re more likely to find like-minded people and grow connections in your niche. Networking is a must for every business owner and conferences are a great way of finding people who can potentially help you excel your sales and make your brand more visible. By networking, you’re able to build long-lasting contacts that will be of use once the time for that appears.
We can help you with that
SerbianTech wants to help such startups by providing business development consulting and creating ideas for expanding the network of potential partners and users of your innovative product or service. Give us a shout and we will take it from there!