5 questions for… Nikola Nenadic

Nikola Nenadić is the founder of the pygmyTITAN startup. He graduated from the Faculty of Electrical Engineering in Belgrade.

Before founding the startup, he worked at the Mihajlo Pupin Institute in managerial positions. He led a development team of 20 engineers, who developed more than 35 products – for clients from around the world. Nikola founded the EMC laboratory Idvorski at this Institute, which continues to operate successfully.

After ten years of working at the Institute, Nikola left this position to launch his startup. He sees the construction of startups as the materialization of an idea – the transformation of fantasy into reality, and that is a very demanding process. In the process, he had to learn many new things, especially about the market in which they operate and about which he knew nothing at first.

The product his startup is currently developing is Igigi Shopping Assistant. It transforms a physical point of sale into a means of communicating directly with consumers and understanding their behavior. They believe that Igigi will radically change marketing and communication with consumers in physical stores. Igigi tries to brighten the day for consumers and provide them with helpful information regarding shopping. He will smile when someone looks at him, and he will be sad if anyone does not pay attention to him. With its cute design, it will certainly not leave anyone indifferent.

From the beginning of his work at Igigi Assistant, Nikola has learned a lot about retail consumer goods and marketing to consumers, areas in which their clients are active. Besides, he has a lot of knowledge in the development of electrical engineering and software.

In his free time, he is an amateur photographer. With several members of the pygmyTITAN startup, he started production of alcoholic beverage – plum brandy with a controlled geographical origin. Their goal is to produce an alcoholic beverage that will be able, after 15 years of aging, to compare to the most famous cognacs. He states that there are geographical areas in the Balkans – that give top-quality plums, and they want to use that potential.