SerbianTech News Igigi shopper’s assistant

Igigi shopper’s assistant

Igigi shopper’s assistant June 16, 2021
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Igigi is a blue-eyed virtual assistant who works on the principle of artificial intelligence. It helps all actors in retail – buyers, traders, and producers of goods. When you go shopping, stop by the Aroma markets – because there will be an irresistible assistant waiting for you who will make your shopping more beautiful. He also cooperates with Coca-Cola, and in the first half of June 2021 he was at the coffee fair in Vračar. His expressions are identical to human emotions: he will laugh, be sad, ask, be ashamed, take a nap, etc.


PygmyTITAN startup introduced this marketing platform in 2018 for the first time. The founders of this startup are Nikola Nenadić and Vita Latinović. Their goal is to raise physical shopping to a higher level and digitize it in its way. Igigi is your loyal assistant who will try to brighten your day and justify your trust.

It got its name after Sumerian mythology, and team members considered about 30 names. “Igigi are the first demigods, which our creators created on earth to dig for their gold.” – Nikola emphasized during his guest appearance in the podcast “5 questions for”. In the Sumerian ancient deity, Igigi means one who pierces the gaze.

Igigi is still in the prototype phase, and the team is aware that it will take them a little less than ten years – for the full development of the business. The next step is to enter the world market. Igigi can communicate in all languages.

The initial idea was to speak, but that was abandoned. There are two reasons for that – noise in the markets and privacy.

Igigi will soon work by showing him the product, and he will give you all the information you need.

Igigi if design

Igigi if design

© iF Design


This spring, the iF Design Award 2021 presented the award for the best product design to a smiling assistant. These awards have been given in Hanover, Germany, for almost 70 years. This year, 10,000 products from all over the world participated in the category in which Igigi won. There are also solutions from world-famous companies, including:

  • Apple
  • Samsung
  • Lamborghini
  • Lenovo etc.

Nikola Knežević created the product design, and he has won numerous awards throughout his career.

Igigi facebook

Igigi facebook

© Facebook, Igigi Shopper’s Assistant


The Igigi product has been under construction since 2015. Today this team consists of 18 people. In addition to Serbia, there are two employees from Britain and one from the Czech Republic.

“Igigi is the best shopping assistant. I am glad to be a part of his creation. When you meet him, you completely adore him.” – Vita told us during the preparation of this text.

The pandemic did not slow them down – they worked hard and received calls from business partners from the United States.

In addition to working on the Igigi platform, several team members are also working on the production of plum rakia with a controlled geographical origin.

How do customers react?

Most people who have met Igigi’s assistant come out full of wonderful emotions. Some say they come back every day just because of him! The fact is that it will certainly not leave you indifferent.

We strongly believe that this product will soon conquer the world and become a part of everyday life. Now we are looking forward to the new meeting, and we wish good luck to the talented people working on it.

We hope to write again soon about their future successes. Until then, keep following us on Instagram, Facebook, and LinkedIn.


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