SerbianTech News Presenting startups: How nice is?

Presenting startups: How nice is?

Presenting startups: How nice is? August 15, 2020Leave a comment

Would you like to know “How nice is?”


  • Going for holidays?
  • Booking vacation rental over AirBnB?
  • Buying a property?
  • Sending your kids to study abroad?
  • Checking on the impact and effort of local government?

There is something you don’t know, and it’s not easy to get that info, yet we believe that info is the most important; it is something that will affect you a lot – How nice is it there?

How nice is app

How nice is app

You need that info:

  • Obvious! Fast!
  • Easy to understand!
  • Independent from big compromised players.
  • Personalized and filtered to your needs.
  • Visually appealing, presented with heat maps, infographics, etc.


Heat map — One look — No read


  • We created the rating tool.
  • We invited well-known artists, designers, architects, directors, tourism professionals, etc… to use it and so far we rated over 4000 locations.
  • We published the tool on the Play Store, so anybody can use it for free and have their say.
  • Using it you are not just making general heat map, you are also making your personal map, that you can share with others.
  • Your rate is stored forever in the blockchain style database.
Have your say!



  • Rating is possible only for the current location. (Rate includes: latitude, longitude and the time)
  • We don’t rate business. The only thing business related we will rate is the footprint that business has on the Niceness of the area.
  • We are not compromised.

The only thing we care about is Niceness.


  • On every day small decisions — where to walk, run, go for fishing, etc.
  • On big decisions — going for holidays, renting an apartment, relocation, buying a property.
  • Make the world a nicer place — this will be the first and essential tool to start changing the world. “Have your say” is the starting point.
  • The education system has to adopt a new subject to teach — Common aesthetics and the human relationship with it on a personal and social level.

Nicer world

Next steps (2020):

  • Heat Maps
  • AI operating algorithm delivering map results based on personal preferences.
  • Niceness insights — how many people rated and their attributes, how nice was the location, how was it changing over time, signals on expected changes in the future based on gathered data.
  • API with maps specially rendered for Real Estate or Travel industry.
  • The social network where maps will be published and exchanged.
  • Become layer in the GPS navigation — Choose the Nicest Route


Budimir Knezevic
Founder / CEO
Entrepreneur with 20 years in business leadership. Experienced in all aspects of creative business operation, finance, and management. As well as product/brand developer with deep education in fine and applied arts. Father of two, husband, Down syndrome activist, Data science enthusiast…

Mladen Babic
Specialties: Android, Android Wear, PrimeFaces, RichFaces, IceFaces, Tomahawk, jQuery, Facelets, JSF, Liferay Portal, Hibernate, EJB 3.0, Seam, Maven, Ant, Drools

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