Backlinks are links that lead from one site to a specific page on another. They are relevant for better optimization and positioning of sites. This time, SerbianTech introduces you to the basics and importance of backlinks.
They signal to search engines that others guarantee your quality of content. If many sites lead to the same website or page – search engines may conclude that the content is worth linking to and therefore worth appearing on the SERP (Search engine results pages).
They are valuable for SEO because they represent a “voice of trust” from one site to another. So, if you get more backlinks, it will have a positive effect – on the positioning of your website on the Google search engine. Considering that 90% of people do not go to the second page when searching, you will understand that this is of great importance.
There are two types of backlinks – follow and nofollow. At first glance, to the average user, these two links seem the same. Users can click on them to access the linked page, copy them, share or use them in any other way. However, search engines see the difference – when they come across nofollow links, they will ignore them. That means it will not affect the page rank.
At any time, you can check if your page is with follow or nofollow links through the source code of the page with your link. You can view source code in almost any browser in several ways. The easiest way is to do the following on the page you want: right-click and then View Page Source. You can also press the Crtl and U keys at the same time on the keyboard. Also, pressing the f12 key in most browsers will open the source code of the page.
Here is what the difference between these two links looks like:
<a href=“http://serbian.tech/“>SerbianTech</a>
<a href=“http://serbian.tech/“ rel=”nofollow”>SerbianTech</a>
What good backlinks look alike?
It doesn’t matter how many backlinks you have – but what kind. As with most things, quality is more important than quantity.
Try to start with existing collaborators first. Add texts about your partners, clients, or you can even share a link with some of your employees if they run a personal blog.
Write quality content because this is one of the best ways to get good feedback. That includes various articles, blog posts, guest texts, and always be original. It can also be an indicator of – would you share it on your site if someone else had written it.
Keep working on promoting your content. Feel free to ask influential people in the area related to yours to share your content and point out what they would gain from it. These can be other sites, blogs, or anyone who would benefit from your content. Try to be original and not send the same message/email to everyone, but don’t hesitate to contact anyone who might be interested.
Comments are a powerful backlink tool. Share your knowledge with others in the comments on other sites, and if the topic is related, it can bring you good results.
Make things easier for people who want to share your content. Add share buttons and embed code to add directly to the site, in the case of images, videos, or audio. In most cases, people abandon sharing as time-consuming action.
What to avoid when building backlinks?
It’s important to know that you can’t easily trick Google. Unverified and unexplored sources will not bring you anything good. It takes a lot of time and effort to build a large number of quality feedbacks. Arm yourself with patience and will and avoid the following:
- Do not buy links. It may sound like a great idea to make your job easier – but Google will recognize it and can penalize you, which you will be able to read below.
- Avoid links to sites that are in other languages or foreign websites.
- Do not use links from sites that have illegal or explicit content. These include websites featuring pornography, prostitution, presentations of exotic dancers, dating sites, gambling, and the like.
- Do not bounce. Do not look for your sources all at once. If a large number of backlinks appear in a couple of hours or overnight, Google will suspect, and it will not contribute to your long-term good.
- Sites with very little content. They can’t position themselves well, and they won’t help you with that either.
- Links to sites that have duplicate content – no way. Google doesn’t like duplication.
- Do not put links in titles, alt descriptions of photos, and it would be good to avoid the first and last sentence.
- Avoid hidden or invisible links.
- Don’t use anything that doesn’t seem natural to you.
Google penalties
If your site does not meet the criteria set by Google for backlinks, it can penalize you in several ways. Lowering your site, decreasing its position in search results, or even removing pages and websites from their index are things you can expect.
A large number of links from low-quality sites, which redirect visitors, are used primarily to display banners or websites that Google sees as spam – can be recognized as an attempt to manipulate positioning.
The Google Search Console is a great free tool through which we can receive warnings when penalizing. Registration and verification of ownership on the site are required to get started and takes a few minutes. It provides an option to get away from the links that penalized you and return the position and rank in the search results. That can sometimes take time if the penalty is extensive or on several grounds.
You better go slow and safe. Most contacts will probably reject you, but it is necessary to keep working and trying. There is a reward for every effort, so yours will not be an exception. Good things take time, so don’t rush. Take small steps, and you will surely reach the goal. Keep in mind that search engines will also create an image of you through the links you build. So build quality, and Google will recognize you as quality content. Or if you choose inadequate links, no matter how good your content is – the search engine will rate you poorly. You do not need a lot of wisdom with just a little logic – everything is so clear.
So how exactly do you want to introduce yourself to Google?
If you want to get backlinks for your startup in a safe way, read more about what our StarS service offers or download the brochure. You can always contact us for more information.
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