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SerbianTech News How the Coronavirus threaten our food?

How the Coronavirus threaten our food?

How the Coronavirus threaten our food? April 21, 2020Leave a comment
Serbian food producers during covid19

Serbian food producers on a survival test

Coronavirus is affecting businesses across industries and across the globe, and the food industry is no exception. In light of the outbreak, food companies are having to make difficult decisions like shutting down operations and instituting travel bans — and the impact doesn’t stop there.

Many food producers are facing supply chain interruptions, manufacturers are struggling with new product launches, some companies have reduced their financial forecast, state and local policies are confusing producers by limiting on just essential business to operate, they also have challenges with distribution.

Here’s how the food industry is responding to coronavirus.

We spoke to 9 food production companies about the current situation.

Read their stories.

From the humane approach of employing and caring about people with disabilities to finding new partners and selling channels.

People come first

“Lack of raw supplies is something we solved but the safety and health of our employees comes first”, says Valentina Bogdanovic from Chrono DOO.

Namely, the first problem we faced was the lack of raw materials on the market. The producers focused on white wheat flour and no one prioritized grinding specialty cereals and obtaining whole grain flour.

When we found a supplier from Cacak, the Post office stopped working and the pickup, transportation, and delivery of large packages and pallets were not possible.

At that moment we reformulated our offer on flour mixtures and spice mixes which we have sufficient quantities in stock, but the above transportation problem prevented us from distributing these products to our customers.

Last but not least, as a Business Rehabilitation and Employment Company for persons with disabilities, we hold a strong responsibility for social responsibility and the health of our employees is more important than any business success. Chrono DOO out of the 7 employees had one on sick leave already, three that were traveling abroad and it was unrealistic to ask them to risk transportation in a larger group of people (and intermittent transportation was discontinued soon), and one in the high-risk category because of the type of illness and was forbidden to move.

So at the very beginning, we left with only two people who, if needed, packed the goods that we sent to customers which did not mind the delivery time.

There was no other solution for us but to put everything on hold until the situation stabilizes.

Similar view shares “Slatka jesen” which is mostly positively described as disappointed for having to stop the creative process of a new line of jams they were planning to release. Hopefully, they will be able to continue once everything settles.

Sirana Jovanovic is not giving up and working their way to adjust the situation. But also giving discounts as a way to help people get over the situation.

As Mr. Zvonko Jovanovic says “During this current situation with the corona, our sales have completely stopped and we have stopped production because our capacities are filled with a finished product that is matured and is ready for distribution. We are currently adapting our manufacturing facility to obtain export licenses for non-EU countries from which we have a strong interest in our products and I hope we can get soon. We announced on social media that we are giving a 20-30% discount for our products during the state of emergency. I think it’s a small contribution from us when a lot of producers are raising the price of food.

So go ahead and follow Sirana Jovanovic social media to stay in touch with all the initiatives.

Does alcohol spark new ideas or what, but some companies took this situation as a real champ?

“Lucky or what we had pretty good e-shop in place which is currently our only sales channel,” says Kosara from “Kabinet Brewery”. They just continued working with markets that are open at the moment and mainly Singapore for now. Previously they were making new beers every month while during this situation they just do the proven recipes and optimization of necessary cost. The only goal during the crisis is to keep all 20 people they currently employ. 

“We have great cooperation with the community of international breweries, designers and caterers with who we do entertainment series Travels from your Kabinet”.

Keep an eye on their special offers and discounts inside the Kabinet e-shop.

If you lack inspiration, “Moje gnezdo” has a huge bag of ideas for you!

We are a small family workshop for making homemade, handmade pasta “Moje Gnezdo”.

Our pasta contains no added salts and sugars, artificial colors, fragrances and aromas, additives, stabilizers, and hardeners but only basic raw materials. To improve the nutritional value of pasta, we enrich them with beetroot, spinach, turmeric, cocoa, grapefruit, mushrooms and herbs, and for those on a special diet, we have pasta made of integral flour and pasta made of spelled flour. The idea behind “Moje Gnezdo” pasta is the desire to offer a high quality product that combines the traditional way of making, as opposed to highly processed industrial products. By using raw materials of domestic origin whenever possible, we also reduce the carbon footprint.

Pasta and flour products are at the very top of the pyramid of healthy eating. If combine with legumes, dairy products, lean meats, fiber-rich vegetables to produce a healthy and balanced meal, easily digestible and quickly prepared.

Homemade pasta “Moje Gnezdo” is made by hand, as it used to be done by our moms and grandmothers. We have developed a special method of drying under controlled conditions to maximize preserved nutrients from flour and pasta supplements.

We have also won the “Brand on the Rise” award presented annually by the Chamber of Commerce Of Serbia.

When you are in the food business, you do not find new partners as often because once you find a trusted partner, strive to keep him and build a long-term relationship of trust. In that sense, the new crisis situation was just an indication of how worthy your partners really are. Business relationships are like on some small test of trust. Some suppliers have simply withdrawn, probably did not manage to cope with the new situation. Fortunately, with proper planning, I was able to bridge the gap while I didn’t find any new partners. For now, everything is working properly, we will see how things will develop and how long the state of emergency in Serbia will last.

My business and brand development “Moje Gnezdo” is closely linked to social networks and by selling online. The good side of this situation is that the pages and social networks were created overnight and even entire platforms connecting small producers and farms with consumers. I try to follow all new groups and platforms and present and offer my products and that way I reach new customers.

Moje Gnezdo pasta

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